We understand that one missed file detail can throw off your schedule and cost you time. Effective label design takes more than creativity, and small oversights can lead to production issues.
Here are some of the most common mistakes we see and how to avoid them:
1. Fonts Not Outlined
If your fonts aren’t outlined, they may not print correctly. Outlining converts text into vector shapes, so it looks exactly how you designed it, no matter what fonts your printer has installed.
2. Inconsistent SKUs
Variations between SKUs, like layout shifts or mismatched elements, can cause confusion during production and lead to costly errors. Keep designs consistent across product lines.
3. Missing Bleed Lines
Without bleed, even slight shifts during trimming can leave white edges on your label. Extend your design at least 1/16” beyond the die line to ensure a seamless print.
4. No White Ink Builds on Clear Labels
If you’re printing on clear or metallic material, placement of white ink is essential. A “white flood” (typically two layers) behind your artwork ensures opacity and helps prevent pricing surprises.
5. Low-Resolution Images
Blurry or pixelated labels are often the result of low-resolution artwork. Make sure all files are created at 300 DPI for sharp, high-quality results.
6. Missing Support Files
Linked or embedded images should always be included when you send your artwork. These files should also be 300 DPI to maintain print quality.
Designing labels for print doesn’t have to be overwhelming.
At Steinhauser, we’re your partner from the very beginning — not just printing your files but working with you to make sure your label design is truly press-ready. We provide clear guidelines and catch potential issues before production starts, so your design looks exactly how you envisioned. Need additional support? That’s what we’re here for.
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Printing terms can be confusing, especially if you don’t use them every day. Whether you’re reviewing packaging proofs or sitting in on a press check, it’s easy to get lost in the lingo. This guide breaks down frequently misunderstood printing terms so you can feel more confident asking questions, giving feedback, and getting the results your brand needs.
Corona Treatment
What it means: Corona treatment is a surface modification process used on non-porous substrates like films. Essentially, it increases the material’s surface energy so that inks adhere better.
Why it matters: Without it, your ink may bead up or flake off. Therefore, it’s a critical step, especially in shrink sleeves.
Trapping
What it means: In printing, trapping involves creating a slight overlap between adjacent colors or elements to avoid visible gaps due to minor registration shifts on press.
Why it matters: That tiny overlap can be the difference between a crisp label and one that looks misaligned.
Stepping
What it means: Stepping is the process of duplicating your design multiple times across the width of a printing plate or digital layout to match die-cutting and substrate width.
Why it matters: This technique maximizes efficiency and material usage while aligning with tooling and die lines. As a result, you save both time and materials.
Spot Color vs. Process Color
Spot Color: These are pre-mixed, solid inks (think Pantone or PMS colors) used for precise brand color consistency.
Process Color: This uses a combination of CMYK inks to create a wide range of colors or images via blending.
Common confusion: Designers may assume CMYK can replicate brand colors perfectly, but there are limits. Spot colors offer tighter control, which is especially important for logos and critical brand elements.
Distortion
What it means: In shrink sleeve printing, distortion refers to manipulating artwork in the prepress phase so that, once the film shrinks to fit a container, the design looks normal.
Why it matters: If you don’t pre-distort the artwork, your logo might end up warped or unreadable after application.
Anilox Roller vs. Plate Cylinder
Anilox Roller: A ceramic roller that meters and delivers a precise amount of ink via engraved cells.
Plate Cylinder: Holds the actual printing plate that transfers the inked image to the substrate.
Common confusion: Many assume the anilox does the printing. In reality, it’s the inky middleman.
Turn Bar
What it means: A device used in web (roll-to-roll) printing that flips the material over or changes its direction while it’s moving through the press, without cutting or stopping the web. It allows you to print on both sides of the material (front and back) in a single pass.
Why it matters: The turn bar isn’t part of the print station itself, which means it’s often forgotten. Still, it’s essential for two-sided and adhesive side printing.
Surface Varnish (Shrink Sleeves)
What it means: On shrink sleeves, typically all ink is printed on the subsurface of the film, meaning it’s reverse printed so that it is on the inside of the sleeve. When surface varnish is applied to the outsideof the sleeve, it adds a tactile finish like matte, grit, or a raised texture effect.
Why it matters: Surface varnish is the part your customer sees and touches. It’s a key element of shelf appeal.
Understanding these printing terms goes beyond the pressroom—it empowers designers, marketers, and brand owners to make smarter decisions about packaging. The more you know, the better you can communicate your vision and get the results your brand deserves.
For 120 years, Steinhauser has been more than just a printing company—we’ve been a family, a partner, and a proud member of the Greater Cincinnati and Northern Kentucky community. Since our founding in 1905, our business has navigated economic shifts, embraced technological advancements, and remained committed to quality. Being a privately held company has allowed us the freedom to stay true to our values, make strategic long-term investments, and focus on what truly matters—our employees, customers, and community. As we mark this incredible milestone, we’re taking a moment to reflect on where we’ve been, celebrate how far we’ve come, and look ahead with excitement for what’s next.
120 Years of Innovation at Steinhauser
Before we became a leader in label printing, Albert Steinhauser built the business on a foundation of precision and quality—one of his notable achievements being the printing of government bonds, which helped shape the company we are today.
What’s been the secret to our success for more than a century? It all comes down to our people, our passion, and our commitment to always evolving. We’ve never been content standing still. Wilbur Steinhauser, the second-generation owner, used his creative marketing skills to advance the company forward. Steinhauser quickly became known for specialty finishing and a trusted trade partner in the commercial printing sector under his leadership. Wilbur also took the initial step into printing packaging by supplying soap end bands for the Andrew Jergens Company.
Robert Steinhauser, third-generation owner, made investments to grow business with offset printing as well as strategically investing in waterless offset technology to support in-mold needs of existing customers. Tara Halpin and Trevor Steinhauser continued the family legacy as fourth-generation owners by also embracing innovation—investing in cutting-edge digital and UV flexographic printing technology to provide our customers with prime label solutions. By staying true to our values while adapting to industry changes, we’ve built long-lasting relationships with customers and suppliers, positioning us for continued growth and innovation.
Beyond technology, it’s our leadership and team that truly drives us forward. Smooth generational transitions and a culture rooted in integrity, collaboration, and mentorship have been the backbone of our longevity. Our employees don’t just work here—they grow here. With 50% of our management team being women, we’re proud to foster diverse and dynamic leadership that reflects the strength of our company.
Sustainable Growth and a Bright Future
Listening to our customers’ needs and supporting their growth as a trusted supply chain partner is at the forefront of our strategy. By investing in new technology, we continue to expand our capabilities, offering high-quality label solutions while improving efficiency and reducing waste. We proudly serve a diverse customer base across Beverage, Spirits, Personal Care, and Household markets, including global brands—demonstrating how a locally rooted business can have a far-reaching impact.
A Legacy of Community Commitment
Success isn’t just about numbers—it’s about leaving a long-lasting impression. At Steinhauser, we believe in giving back to the community that has supported us for generations. That’s why kindness and generosity are ingrained in our culture.
Over the years, Steinhauser leaders have also actively contributed to the region’s development through board memberships and civic engagement. Our third-generation owner, Robert Steinhauser, dedicated his time and expertise to organizations such as the Brighton Center, Wood Hudson Cancer Research, Evergreen Cemetery, and the Lions Club of Ft. Thomas. Today, our fourth-generation leader, Tara Halpin, carries on this tradition by serving on the BE NKY Economic Development Board. She has also served on the Project Development Board for the Campbell County Courthouse and the Southern Advisory Committee of the local GMA Region Board. As a long time WBENC-Certified Women’s Business Enterprise, Steinhauser is committed to supporting and uplifting women-led businesses.
Through quarterly employee-led initiatives, we rally together to raise funds and collect goods for local nonprofits such as Brighton Center, Henry Hosea House, Emergency Shelter of NKY, and St. Paul’s Food Pantry. Our Annual Pancake Breakfast, a cherished tradition, brings employees together over a morning feast while generating donations to support local charities. We’re also passionate about education and workforce development, engaging in career fairs and giving Newport High School students hands-on experience in manufacturing. Whether it’s supporting community projects like ReNewport or participating in the Greater Cincinnati Buddy Walk, we’re always looking for ways to make a difference.
Looking Ahead to the Next 120 Years at Steinhauser
As we celebrate 120 years of printing at Steinhauser, we can’t help but feel a deep sense of gratitude. We’re incredibly proud of the legacy we’ve built, the amazing people who have been part of this journey, and the bright future that lies ahead. This milestone is a celebration of our commitment to innovation, our hardworking team, and the incredible community that has supported us along the way. To our employees, customers, and community—thank you for being part of the Steinhauser journey. Here’s to another century of growth, connection, and making a lasting impact!
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As the packaging landscape evolves, Extended Producer Responsibility (EPR) regulations are reshaping how consumer packaged goods (CPG) companies handle packaging waste. These new regulations, being introduced across various U.S. states and globally, shift responsibility for packaging disposal from local governments to the producers.
What is EPR?
Extended Producer Responsibility (EPR) is a policy requiring manufacturers to manage the entire lifecycle of their packaging, including its disposal. Brands will now be held accountable for the costs associated with collecting, recycling, or disposing of packaging materials.
The Role of Labels and Shrink Sleeves in EPR
Although the focus of EPR legislation is centered around the containers used in packaging, labels and shrink sleeves can significantly affect a product’s recyclability. Under EPR regulations, brands must carefully evaluate all materials used to ensure they don’t hinder the recyclability of primary packaging.
Sustainable Label Materials: Traditional plastic labels and shrink sleeves are beginning to shift to sustainable alternatives, such as labels and liners made from post-consumer recycled (PCR) content. Shrink sleeves made from recyclable polymers can also improve a package’s recyclability.
Adhesives: EPR will likely enforce stricter rules around adhesives on labels. Non-recyclable adhesives complicate the recycling process, increasing costs for manufacturers. Brands should explore recyclable-compatible adhesives.
Label Size and Design: Overly large labels can prevent efficient sorting and recycling. By reducing label size or using perforated shrink sleeves that can be easily removed, brands can enhance the recyclability of their products.
How EPR Impacts CPG Brands Using Labels and Shrink Sleeves
For brands using labels and shrink sleeves, EPR compliance will require re-evaluating the materials and design of these components. Here’s how it could affect your business:
Higher Costs for Non-Recyclable Materials: Non-recyclable labels or shrink sleeves may result in higher fees under EPR laws. For example, California’s EPR regulations penalize the use of materials that cannot be easily processed by recycling facilities. Shifting to more sustainable options can reduce future costs.
Design for Disassembly: Packaging that allows for easy separation of labels or shrink sleeves from containers is more valuable under EPR. For instance, perforated shrink sleeves that consumers can easily remove before recycling improve the likelihood that the primary package will be properly recycled.
Opportunities for Sustainability Messaging: EPR’s focus on reducing waste also creates marketing opportunities. Highlighting the recyclability of labels and shrink sleeves can enhance consumer trust and differentiate your brand. Clear instructions for removing labels or sleeves for recycling can further align with consumer expectations for sustainability and transparency.
Steps for CPG Companies to Prepare
Review Label Materials: Conduct a sustainability audit of your labels and shrink sleeves to ensure they align with EPR goals. Transition to recyclable materials that comply with state and global regulations.
Collaborate with Suppliers: Work with suppliers to explore eco-friendly alternatives, such as PCR plastics, recyclable shrink sleeves or non-disruptive adhesives. Ensure materials are certified sustainable to meet regulatory standards.
Incorporate Smart Labeling: EPR programs encourage transparency. Adding QR codes or smart labels can educate consumers on how to properly recycle packaging, contributing to higher recycling rates and brand loyalty.
Extended Producer Responsibility is shaping the future of packaging. CPG companies must adapt their use of all packaging materials to meet these new regulations. By prioritizing recyclable materials, designing for sustainability, and educating consumers on proper disposal, brands can comply with regulations while enhancing their environmental impact. You can also read more here on the APR website.
When launching a new product or refreshing your brand look, finding ways to accelerate your product launch can play a crucial role in its success. However, without proper planning, packaging can delay the process, sometimes up to 9 months with some printers. At Steinhauser, we print high-quality labels for CPG brands with a focus on speed, accuracy, and partnership.
We eliminate delays and produce labels in 8-12 weeks to help you launch faster.
Highly Responsive Project Support
Understanding your project, specs, and timeline is key to launching quickly. We recognize that every project is different and requires a distinct set of solutions to achieve your end goal. Our team is dedicated to understanding your needs upfront so that we can act quickly, ensuring a smooth, stress-free experience. With years of experience printing prime pressure-sensitive and shrink sleeve labels, we deliver your brand packaging quickly and without compromise.
Rapid Pre-Commercialization Process
As your strategic partner, we engage all stakeholders in the initial stages to identify key specs and prevent issues. We meet with creative team members to streamline design and avoid rework. Our team is available to answer all questions about printing capabilities, specs, and file prep upfront, ensuring that your labels are print-ready. We also work closely with the engineering and production teams to understand machine specs, packaging materials, adhesives, label sizing, and tolerances.
Efficient Turnaround Time
Once your label design is ready to print, lead times can cause delays, but not at Steinhauser. We thoroughly review your final art and plates, then provide test prints for color and label approval upfront, so you can be confident your new labels will look exactly as expected. Our quick turnaround label printing helps you shorten your time to launch and achieve your market goals. We deliver labels in as little as 4 weeks from approved proofs.
Shorten Your Time to Market
At Steinhauser, we pride ourselves on being a strategic packaging partner, helping you bring your brand to life and shorten the time to get your product on the shelf. Based just across the river from Cincinnati, we consistently serve CPG brands throughout the region with responsive service and dependable label production. If you’re looking to accelerate product launch timelines without compromising quality, we’re ready to help.
Company Overview: Poo-Pourri has become a household name in the scent market due to their clever formulations for bathroom ‘problems’ and quirky marketing. In the ever-competitive household market – innovation is necessary to catch the consumer’s eye – and new product lines and scents are the name of the game.
Challenge: Develop the most eye catching, glittery, over the top product decoration they have ever done. Never one to back down from a challenge, Steinhauser got to work to develop the vision of their marketing team.
Solution: After evaluation and testing of several complex foils, holographic dot foil was selected but we didn’t stop there. The main color needed something extra — the Poo-Pourri team didn’t just want tactile varnish which would give dimension in hand. They wanted to command more attention to the product. The question was asked – can we add glitter to the tactile? Our answer was – ‘we’ve never done it before but we can try’. After several R&D trials to narrow down the best glitter, density, and thickness – we settled on a holographic silver dot.
Company Overview: Second Sight Spirits is a small distillery in Ludlow, KY that is committed to producing quality small batch spirits. Sons of Joe was a brand born out of friendship with the distillery and local design firm, Neltner Small Batch. NSB is owned and worked by Keith Neltner whose family has owned and worked land in Northern Kentucky for over a century.
Challenge: The distillery wanted to pay tribute to the generations of farmers that grow the corn and also convey the craftsmanship at their distillery and their commitment to quality spirits.
Solution: A full coverage shrink sleeve was chosen to give enough real estate to tell the story of the Neltner family. Tactile varnishes were used on the surface of the sleeve with spot matte varnish to highlight the branding as well as metallic foils on the sub-surface to add dimension.
Company Overview: Hoist is a rapidly growing ready-to-drink hydration beverage. Their growth over the past 7 years has meant interpreting lots of retail feedback as well as marketing changes. In their most recent packaging change, they aligned with their new marketing message of ‘strong enough for the military’ due to recent military contracts.
Challenge: In 6 weeks, update full branding, colors, and convey hydration and strength with design and printing techniques.
Solution: Several ink draw downs were tested to be used in the main Hoist logo – it needed to be shiny but not too much – to give the feeling of gunmetal. Additionally, a spot matte varnish was used to keep the metallic highlighted but also give the product a good feel in hand. And lastly, collaboration between their agency and Steinhauser’s pre-press department resulted in achieving very subtle fine lines overprinted on the background color.
From concept to shelf, Steinhauser works with customers to ensure brands make the best impression at every opportunity. Since 1905, a dedication to the craft of printing has guided the family business. Steinhauser has embraced technological and innovative changes, all the while maintaining our steadfast commitment to quality printing and excellent customer service. As a fourth-generation family business that is now 100% woman owned, Steinhauser’s success comes from integrity and long-lasting relationships. That is the Steinhauser Way.
Job Purpose
As part of Steinhauser’s dedicated team, the Senior Prepress Technician collaborates across functions to ensure our customers’ brand artwork is handled with care and expertise. Through a proactive and positive approach, the Senior Prepress Technician will ensure the delivery of the quality labels that our customers deserve.
With respect and consideration for one another, and a strong belief in communication and transparency, at Steinhauser we accomplish everything as a team. We are proud of our people and the way we treat others. Once you walk through our doors, you will see why we have maintained some customer relationships for over 60 years.
· Review and process new artwork; modify existing artwork to reflect customer changes.
· Ensure accuracy of all job elements to create custom labels.
· Communicate effectively with Customer Service Representatives regarding any art-related issues.
· Serve as the liaison between Steinhauser, customers, and prepress house for all incoming and conceptual graphics work.
Preferred Qualifications and Skills
Note: The responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.
Your Responsibilities:
· Prepare and send files to the press or prep house as needed, ensuring accuracy and efficiency.
· Organize and maintain an archive of completed jobs and prepress files, including ripped files.
· Update job-specific notes for future reference.
File Preparation and Management:
· Generate, maintain, and update workflows, color strategies, and ICC profiles to streamline production.
· Determine project-specific color strategies using advanced color management techniques.
· Perform file manipulations, including trapping (spreads, chokes, holdbacks, overprints) and size adjustments, to meet target
requirements.
· Provide support to ensure color targets are met and approved.
Production Tools and Color Management:
· Dies (Rotometrics Flexo and Digital): create dielines as needed, place and receive orders, and enter details into Label Traxx.
· Screens (SPG): complete SPG order forms, generate POs, submit orders with required documentation (Order Form, PO, and
artwork), receive orders, and enter screen details into Label Traxx.
· Plates: finalize artwork and incorporate prepress information into files; collaborate with business vendors to determine plate
specifications and place orders, ensuring all required document (e.g., Order Form, PO, artwork) is complete. Approve vendor
supplied plate artwork through tools like Web Center or Acrobat and confirm receipt of orders.
A minimum requirement of high school diploma or general education degree (GED); a technical related bachelor’s degree or equivalent experience preferred. Minimum 5-7 years of Prepress experience or Graphic Design experience. Highly proficient in Mac Operating System, Adobe Illustrator and Acrobat. Possess a TEAMWORK attitude. Utilizes strong time management, project management, communication, problem solving, and organizational skills. Successfully manages priorities, drives decisions, and obtains closure on recommendations and issues.
Additional Duties:
Order Processing and Equipment Management:
Collaboration and Best Practices:
· Attend and actively participate in Pre-Pros and Go/No-Go meetings, offering insights on incoming artwork.
· Recommend techniques and best practices to optimize quality and efficiency
Color Certification and Scoring:
· Create Color Certification Jobs (CCJ) for new projects and evaluate their performance.
· Submit jobs to My Colors website, ensuring accurate scoring and adherence to standards.
Continuous Improvement:
· Identify and recommend improvements to workflows, processes, and tools, promoting a culture of continuous enhancement.
· Perform other duties, including cross-functional tasks, as directed by supervisors or management.
