Case Study: Poo-Pourri
Company Overview
Poo-Pourri has become a household name in the scent market due to their clever formulations for bathroom ‘problems’ and quirky marketing. In the ever-competitive household market – innovation is necessary to catch the consumer’s eye – and new product lines and scents are the name of the game.
Challenge
Develop the most eye catching, glittery, over the top product decoration they have ever done. Never one to back down from a challenge, Steinhauser got to work to develop the vision of their marketing team.
Solution
After evaluation and testing of several complex foils, holographic dot foil was selected but we didn’t stop there. The main color needed something extra — the Poo-Pourri team didn’t just want tactile varnish which would give dimension in hand. They wanted to command more attention to the product. The question was asked – can we add glitter to the tactile? Our answer was – ‘we’ve never done it before but we can try’. After several R&D trials to narrow down the best glitter, density, and thickness – we settled on a holographic silver dot.