Category: Uncategorized

Developing new packaging takes time, coordination, and careful decision-making. CPG brands must balance design choices, performance requirements, and internal timelines, all while staying within budget. However, unexpected issues can surface late in the process. These surprises can delay launches, increase costs, and strain internal resources. To avoid surprises in label printing, brands benefit most from addressing risks early.  

One of the most effective ways to avoid surprises in label printing is to involve your label or shrink sleeve printer early. Printers bring practical experience that complements internal design and engineering work. Early involvement also helps align internal teams by giving design, engineering, and marketing a shared understanding of requirements, risks, and expectations from the start.  

Early collaboration also improves decision-making. Instead of reacting to issues, teams are able to address potential issues ahead of time. Therefore, packaging moves forward with fewer revisions and stronger confidence. Ultimately, involving your printer early helps brands protect their schedules while setting clearer expectations from the start.  

Reducing Risk When Evaluating Shapes and Materials 

Packaging changes often present hidden challenges. New container shapes, surface textures, or materials can bring added complexity to previously established standards of performance. Without early evaluation, issues may only become noticeable during trials or production.  

By contrast, early printer collaboration helps brands avoid surprises in label printing. Printers can review shapes and materials while changes remain manageable. For instance, they often collaborate with applicators to test dispensing, alignment, and application. As a result, teams gain visibility into potential application issues and fit-for-use challenges before final approval.  

Designing for Print to Minimize Rework and Cost 

Designs often look flawless flat on a screen or rendered onto a 3D container. However, real-world printing technology introduces practical constraints. Curves affect readability, finishes impact durability, and shrink sleeves distort artwork. If teams overlook these factors, revisions often occur late, delaying product launches and disrupting manufacturing schedules.  

Early collaboration with prepress teams helps brands avoid late-stage changes and rushed approvals related to necessary design changes. Prepress specialists understand how artwork behaves on press. Therefore, they can flag issues and suggest adjustments before files reach production. These refinements protect brand appearance while maintaining functional performance.  

Additionally, it’s easier to control costs when design choices are reviewed early. Complex elements can escalate expenses quickly. Printers often suggest small changes that preserve intent while reducing complexity. This proactive approach supports long-term cost control.  

Ultimately, early design conversations reduce rework across all departments. They also create smoother handoffs between creative, engineering, and procurement teams.  

Avoid Surprises in Label Printing from Concept to Launch 

Involving your label or shrink sleeve printer early is a practical way to avoid surprises in label printing. Early collaboration helps teams identify risks sooner and make informed decisions about material and design. By addressing potential challenges upfront, CPG brands reduce rework and create more predictable launch paths. Just as importantly, working with your printer early helps align design, engineering, procurement, and marketing teams around shared expectations, keeping everyone on the same page.  

Ultimately, early printer involvement supports smoother launches, consistent quality, and packaging that performs as intended in real-world conditions. By collaborating closely, building long-term partnerships, and focusing on proactive problem-solving, Steinhauser seeks to make our customers’ jobs easier at every stage of the printing process. 

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There’s growing pressure on CPG companies to make packaging more sustainable. Between rising consumer expectations and regulatory changes like Extended Producer Responsibility (EPR), it can feel like achieving your sustainability goals requires a complete packaging overhaul. In the case of pressure sensitive and shrink sleeve labels, meaningful progress starts with small, practical changes. 

Below, we share simple label adjustments to strengthen recyclability, reduce material use, and support your broader sustainability strategy. 

Sustainable Options for Pressure Sensitive Labels (PSL)

1. Use Wash-Off Adhesives for Better PET Circularity 

Wash-off adhesives are engineered to provide strong adhesion during use but remove cleanly from PET containers during the recycling wash process. When these adhesives are washed off, they keep the PET flake high-quality and more easily returned to the circular stream. This is one of the most impactful, low-effort upgrades for brands using PET bottles. 

2. Choose Liners with Post-Consumer Recycled Content (PCR) 

Many PSL liners are now available with recycled content, offering brands an easy way to reduce use of virgin material and improve label sustainability without changing artwork or label material. 

Selecting a liner that incorporates PCR helps support circularity and lowers the environmental footprint of your label construction. Even modest percentages of recycled content make a meaningful difference across high-volume runs. 

3. Reduce Material Where You Can 

Material reduction can work with PSL the same way it does on bottles or closures. Small shifts can make a big difference:  

• Thinner PSL materials lower material use without compromising performance. 

• Reducing label size decreases waste and can improve recyclability by reducing the amount of non-recyclable material entering the recycling stream 

Sustainable Options for Shrink Sleeves

1. Add a Perforation for Easy Removal 

Shrink sleeves typically cover most of the container, making them great for branding, but complicating the recycling process.  

A simple perforation makes it easy for consumers or recycling facilities to remove the sleeve before the container goes into the stream. 

Often, brands incorporate a visual cue, such as a zipper graphic, to signal where to tear. 

2. Consider Downgauging 

Downgauging shrink film reduces material use without sacrificing durability or print quality. Today’s films offer strong performance at thinner gauges, giving brands a sustainable upgrade that doesn’t affect consumer experience. 

Consumer Education Makes These Changes Even More Effective

Improving material choices is part of the solution, but consumers need clear, simple instructions to recycle packaging correctly. According to national research conducted by The Recycling Partnership, 78% of consumers nationwide look at recycling information on a product or product label to make sure an item ends up in the right place.  

However, the same research states that of the 78% who look at labels, nearly two-thirds report confusion about whether an item is recyclable after looking at the product label. Consumers expect recycling information to be clear and appreciate consistent formatting. 

How2Recycle provides brands with structured ways to communicate disposal steps, relying on APR Guidelines. Their labels follow the below components: 

• Geographic Qualifier: Indicates whether guidance applies to the U.S. or Canada 

• Special Instructions: Give additional steps needed for proper recycling (such as “rinse & replace cap”). 

• Recyclability Designation: Tells consumers how to dispose of the item—Widely Recyclable, Check Locally, Store Drop-Off, or Not Yet Recyclable. 

• Packaging Material: Identifies the material the component is made of. 

• Packaging Item: Specifies which part of the package the label refers to, breaking down multi-component packaging. 

Alongside standardized labels like How2Recycle, brands can include their own cues to support proper disposal, especially for shrink sleeves. Helpful additions include: 

• A zipper-style graphic showing where to tear 

• Short instructions indicating that the sleeve should be removed before recycling 

• QR codes linking to more detailed recycling information 

These consumer education elements work together to make recycling instructions easier to follow, increasing the likelihood that packaging enters the correct stream. 

Small Label Adjustments for a Meaningful Impact on Sustainability

You don’t need a full overhaul to make your packaging more sustainable. Thoughtful changes such as wash-off adhesives, PCR liners, and downgauging can significantly improve recyclability and reduce environmental impact.  

At Steinhauser, we collaborate with brands to help them meet their sustainability goals, whether reducing environmental impact or meeting regulatory expectations like EPR. 

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Packaging decisions today move fast. Evolving channels, trends, and consumer expectations create pressure for brands to move quickly. While there are many options for CPG packaging and each has its place, labels and shrink sleeves continue to stand out for one major reason: agility. 

Many brands are juggling complex portfolios, seasonal launches, or rapid growth. Labels can provide a level of flexibility and control that other methods struggle to match, making these challenges easier to manage. 

Keep Up with Real-World Demand

Forecasting is difficult even for the best teams. SKU performance isn’t predictable, and trends shift overnight. Consumer behavior rarely follows the neat model teams wish it would. 

Labels help brands stay responsive by: 

• Letting teams print only what they need 

• Making it easier to pivot when demand shifts 

• Reducing risk tied to unused inventory or long-term commitments 

Instead of locking in packaging decisions months in advance, labels enable quick adjustments without incurring the costs of excess materials or warehousing. 

Faster Lead Times for Faster Launches

Speed-to-market is a competitive advantage for all brands. It’s imperative when you’re regularly releasing seasonal promotions and new SKUs. 

Pressure sensitive labels and shrink sleeves often have short lead times, allowing teams to move quickly and capitalize on opportunities. 

More Creative Freedom

Brands invest heavily in design, and labels make it easier to bring that creativity to life. 

Labels enable: 

• Unlimited color options 

• Rich gradients and complex artwork 

• Easy testing of new designs without major commitments 

• Quick updates to regulatory information or ingredients 

More Finish and Varnish Options

Finishes and varnishes can boost shelf appeal, especially when competing in premium markets. Labels give teams a variety of options to elevate the look and feel of their packaging, including: 

• Soft-touch, gloss, and matte varnishes 

• Laminates 

• Tactile varnish 

• Cold foil and metallic elements

Less Waste When Quality Issues Occur

No process is immune to occasional quality issues. The difference is how costly they are. 

With labels, quality issues typically mean discarding a label rather than a full container. This can make a meaningful difference in both cost and sustainability. 

How to Choose the Right Packaging Approach

Every brand’s packaging strategy is unique, and there’s room for multiple approaches. 

Labels can offer flexibility, creative freedom, and economic benefits. This is especially true for those managing rapid growth or large SKU counts. For these brands, labels are a strategic choice that helps them scale sustainably.  

If you’re exploring how labels or shrink sleeves improve your brand’s agility, we’re always here to talk through what makes sense for your products. 

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Packaging regulations, material availability, and industry standards are shifting quickly. As a result, CPG packaging changes are becoming harder to track and plan for. As a proactive supply chain partner, our role is to help you anticipate what’s coming and understand how it impacts your packaging decisions.

Below is a snapshot of several developments we’re actively monitoring this year. Throughout the year, we’ll explore these topics to help brands stay ahead of new regulations and other changes.

Paper Industry Closures and Supply Stability Driving CPG Packaging Changes

Mill closures continue across the paper industry, and we expect that trend to continue. For brands using paper-based packaging, the biggest concern is supply instability. Fewer mills leave customers with fewer options, longer lead times, and greater risk if a supplier closes. 

To mitigate risk, CPG brands should be using benchmarking tools to understand closure risk within their current paper supply. From a label perspective, we can work with you to qualify alternate materials so you have options in place before disruptions occur.

You can read more on this topic here. 

Synthetic Food Dyes Under Scrutiny

Regulatory pressure around synthetic food dyes is increasing. The FDA has announced that food and beverage products must be formulated without FD&C Red No. 3 by January 15, 2027. Six additional dyes are expected to be banned by the end of 2026. 

For brands, this means evaluating natural alternatives and reviewing disclosures and marketing claims to avoid misleading consumers. At the same time, packaging design choices play a bigger role as formulations change. Solutions like shrink sleeves help maintain vibrancy and shelf impact even as formulations change. 

There is more information on this ban on the FDA’s website. 

State PFAS Laws and Regulations

PFAS (perfluoroalkyl and polyfluoroalkyl substances) are synthetic “forever chemicals” that do not easily break down in the environment. Across the U.S., states are shifting from voluntary reductions to mandatory reporting and labeling requirements throughout 2026, with several significant mid-year deadlines.

Minnesota is requiring manufacturers to submit PFAS usage reports by July 1, 2026, and New Mexico may begin reporting on the same date if its proposed rules move forward. A full list of 2026 state PFAS laws and regulations can be found here. Like EPR laws, these deadlines often apply based on where you sell products, not where your company is located. 

For CPG companies, these regulations present new challenges, particularly for brands selling across multiple states. To prevent disruptions, it’s essential to stay ahead of evolving PFAS reporting and labeling mandates. As your custom label printing partner, Steinhauser can help support design adjustments or share information you may need for compliance. 

Extended Producer Responsibility (EPR) Rollouts

EPR laws continue to expand as additional states adopt programs. Fees are currently being collected in Oregon and Washington. Producers will need to register in Maine by May 2026, and in Maryland and Washington by July 1, 2026. 

These laws influence packaging design, material choices, and long-term cost structures. Staying informed and planning ahead is critical. We’ve published previous blogs outlining producer obligations and deadlines, and how EPR is shaping packaging decisions. Meanwhile, we continue to track updates through organizations like Circular Action Alliance. 

GS1 Sunrise and the Future of Barcodes

GS1, the organization behind the original UPC barcode, is rolling out GS1 Sunrise, an initiative focused on expanding the use of QR codes and other two-dimensional barcodes. By the end of 2027, retailers are expected to ensure their POS systems can read both UPC and 2D barcodes.

Currently, there are no formal requirements for CPG brands, and UPCs remain necessary. Even so, brands should evaluate where 2D barcodes may fit into their packaging. The good news is that 2D barcodes offer significant benefits for the entire lifecycle of the product, such as enhanced trackability, consumer trust, and security. We’re ready to support customers as those conversations turn into action. 

Planning Ahead for CPG Packaging Changes Reduces Risk

Each of these CPG packaging changes demonstrates how decisions are becoming more complex. At Steinhauser, we help you understand the impacts of regulatory changes and support the packaging adjustments needed without disruption. If you’re evaluating materials or redesigning packaging, we’re here to help you avoid surprises. 

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We’ve gotten a lot of questions about our new Mark Andy hybrid press, so we’ve compiled the most common in one place. From how it works to what it can do for your business, here’s everything you need to know about our latest investment.  

Hybrid Printing: Speed and Flexibility for CPG Brands

How could this benefit my company? 

With hybrid technology, you can test new products, run seasonal SKUs, and scale production while keeping upfront costs lower. It creates room to grow without the pressure of large commitments.

What are the advantages? 

The Mark Andy combines the best of digital and flexographic printing in one press, allowing for lower volume orders, faster speed to market, and reduced tooling while maintaining the same high quality Steinhauser is known for. 

Why change how we print labels?

More options let you choose the right approach for each project. Hybrid printing is ideal for brands that want to move faster, test new designs, or respond quickly to shifting demand.

How does it support faster launches and product refreshes? 

The press delivers rich colors, crisp copy, metallics, and textures in a single pass. As a result, the streamlined workflow shortens production time, helping brands accelerate launches and respond more quickly to market trends. 

Cost and Efficiency

How will it impact cost?  

The biggest savings come from reduced plate costs. Because this is a digital hybrid press, many designs don’t require plates at all. When plates are needed for flexo elements like brand colors or varnishes—you’ll need fewer of them, which keeps costs and setup time down. 

Will there be cost savings if I move from flexo or digital to hybrid? 

If you’re currently printing on a flexo press, eliminating plates for graphics will reduce tooling costs. You’ll only need plates if you opt for a plated color, such as a brand equity color or varnish. If you’re printing digitally, this press is wider and fits more labels across the web. That efficiency lowers cost on larger or longer runs.

Will this minimize risk if demand or SKUs shift quickly? 

Yes. The digital engine handles fluctuating volumes and frequent artwork changes without added tooling costs, making it easier to adapt to shifts in demand. 

Technical Qualification & Performance Standards

How will I know if it’s a good fit for my business? 

We work with each customer to evaluate label sizes, order volumes, and cost efficiencies. A cost analysis identifies where savings occur and how the press aligns with future plans. Contact us anytime to talk through specifics.

How do we go about qualifying this new asset? 

Steinhauser follows IQOQPQ validation: 

• IQ: Installation Qualification – confirming proper setup. 

• OQ: Operational Qualification – ensuring it meets performance specs. 

• PQ: Performance Qualification – proving consistent, repeatable results. 

We also collaborate with customers to verify color matches between the Mark Andy and existing presses. 

Quality Control: Color, Coating, and Consistency

How close will labels printed on the HP or flexo press match? 

The Mark Andy’s color-matching system aligns with HP and flexo standards, so differences don’t show on the shelf.

Will the coating provide the same durability and chemical resistance?

We use the same coating materials across our HP, flexo, and Mark Andy presses, so performance remains consistent.

How is color managed? 

Color is managed to an industry standard DeltaE of 2.5 or better using ColorCert and Mellow Color systems. Each job is measured and adjusted based on ICC profiles to ensure consistency across runs and materials. 

How stable is color management between flexo and digital on the same press? 

Inkjet inks are highly consistent, and flexo inks are pre-mixed for uniformity. Both stay consistent across runs.

When would we use a flexo station instead of the digital engine? 

When designs require effects the digital engine can’t produce—metallics, foils, varnishes, matte/gloss effects, or brand colors outside the digital color gamut. 

Technical Details: Production & Prepress

Can Steinhauser print shrink sleeves on the Mark Andy?

Yes!

What are the differences between flexo and Mark Andy inks, and why does the ink look raised?

Both use UV-cured inks. Flexo inks transfer via a plate under pressure, while the Mark Andy’s inkjet process applies ink directly to the substrate—creating a slightly raised, more vibrant finish. 

Any impact on printing 1D or 2D codes? 

To ensure scan accuracy, some designs require bar width reduction (BWR). We recommend using black or minimal color builds. Each code is verified during printing.

Will lead times change? 

Yes. The flexibility and digital workflow of this press will shorten lead times compared to traditional flexo production. 

Will artwork requirements change? 

Not significantly. Pantone or spot colors should remain as-is, and whites, foils, and varnishes should stay on their own layers. Our prepress team handles minor formatting adjustments during setup.

What Could Hybrid Printing Unlock for Your Brand?

The Mark Andy hybrid press gives CPG brands the best of both worlds: the precision and flexibility of digital printing with the strength and specialty capabilities of flexo. Whether you’re testing new products or scaling production, hybrid printing offers a smarter way to bring your ideas to market. If you’re planning a new launch or want to explore how this press could support your needs, reach out to us at any time. We’re here.  

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Last year, we explored Extended Producer Responsibility (EPR) and how it’s changing packaging design. But the landscape is shifting rapidly, with new states drafting laws, and implementation beginning in several regions. In this blog, we focus on the current state of EPR, what CPG brands need to know about producer obligations, and resources available to stay informed.  

We are not legal experts, and nothing in this blog should be considered legal advice. We strongly encourage working with an attorney and keeping up to date with webinars and educational materials provided by Circular Action Alliance (CAA). However, we recently attended a CAA webinar, and we wanted to provide an up-to-date overview of how EPR is affecting packaging and what CPG brands should be aware of.  

What is EPR?

Extended Producer Responsibility (EPR) laws require companies to take responsibility for the full lifecycle of their packaging—from design to disposal. Brands will now be held accountable for the costs associated with collecting, recycling, or disposing of packaging materials. 

What is a PRO?

A PRO (Producer Responsibility Organization) is a nonprofit entity that helps companies comply with state EPR laws. PROs apply to operate in each state, and the state approves or selects them. Some states may allow multiple PROs to operate, giving producers the option to select which organization they join. 

PROs typically: 

• Collect registration and reporting data from producers 

• Set or administer fee programs 

• Coordinate with municipalities, recyclers, and regulatory agencies 

• Submit operating plans for approval by state agencies 

Circular Action Alliance (CAA) has been appointed or selected as the PRO in Oregon, Colorado, California, Minnesota, and Maryland. Maine and Washington have not yet selected PROs.  

PROs are typically made up of many companies working together. CAA, for example, includes members like Coca-Cola, Amazon, and Target. 

How does the EPR process work for producers?

According to guidance from CAA, producers begin by registering through their state’s designated PRO portal and submitting company and packaging data. They must then report the amount and types of covered packaging they place on the market, typically once or twice per year. Based on the data submitted, the PRO will calculate fees that fund collection and recycling programs.  

Why is EPR so confusing?

Several factors contribute to the confusion:  

1. State-by-state rollout

Because there is no federal EPR mandate for packaging, each state is developing its own legislation, definitions, timelines, and compliance mechanisms. 

2. Definitions and thresholds differ 

What counts as “packaging” under one law may not under another. Who qualifies as a “producer” (brand owner, importer, co-manufacturer) can also differ by statute or regulation. 

Definitions of covered packaging materials vary widely and can include paper, plastic, glass, metal, and food service ware. 

3. Reporting, deadlines, and fee structures are dynamic 

While specific deadlines exist in each state, they vary and may be updated as rules evolve. 

Despite confusion, several states have moved forward with implementation. 

Where does EPR stand today?

7 states have passed laws on EPR for packaging: Oregon, California, Colorado, Minnesota, Maine, Maryland, and Washington. Here are the upcoming deadlines by state: 

More than a dozen additional states are moving towards EPR legislation, so it’s not slowing down anytime soon.

It’s important to know that although many deadlines have passed, if you believe you are an obligated producer, you should contact a PRO to register. Most states list their approved PROs and provide registration portals on their official websites or through CAA. Late registration can result in significant fees in some states. 

How does a CPG company determine if it’s an obligated producer?

CAA explicitly states that it does not provide legal advice or make final determinations for companies. 

In general, a simple way to think about it is this: if your company is introducing packaging into a state that ends up in curbside recycling streams, you’re likely considered a “producer.” 

However, legal definitions vary. CAA specifically advises companies to answer two key questions: 

1. Is the material associated with my products covered by EPR laws?    

2. Is my business the responsible producer for those materials? 

In many EPR laws, “producer” is defined broadly to include brand owners, importers, or companies introducing packaging into the state. 

Proskauer says that some states apply a tiered responsibility approach, where responsibility generally falls first on the brand owner or manufacturer, then on importers or distributors, and finally on retailers or the first point of sale if no other party qualifies.  

Because definitions and responsibilities vary by state, companies should carefully assess who is considered the producer. 

If my company is located in Ohio, but we sell in Oregon, do we need to register?

Yes—from what we understand, obligations apply in each state where you sell or ship packaged goods, including via e-commerce. 

Where to find additional support:

Navigating EPR is no small task for CPG companies. The laws are complex, vary by state, and continue to evolve. Fortunately, there are resources to help brands stay informed. The Circular Action Alliance (CAA) offers guidance through its registration portal, recorded webinars, and a dedicated producer support team at producer.support@circularaction.org. Additional resources include The Recycling Partnership and Sustainable Packaging Coalition.

That said, every company’s situation is different. It’s important to review the regulations carefully and speak with legal counsel to determine your specific obligations.  

As regulations evolve, understanding how packaging choices impact recyclability and compliance is critical. You can read more about how labels and shrink sleeves fit into this picture in our previous blog. 

Steinhauser works to stay informed on developments and support our customers as a proactive, trusted supply chain partner, helping brands navigate through packaging evolutions. 

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Custom labels influence how a customer feels about your product and your brand reputation. When choosing the right label printing partner, you need a team that understands your priorities and knows how to support your growth.

So, how do you know you’re working with the right label printer? Here are six questions to ask yourself before committing:  

1. Does their prepress team work collaboratively?

The best prepress teams apply their technical expertise to help creative teams understand how artwork will translate once it’s on press. They can flag when certain effects won’t reproduce as expected, recommend adjustments to achieve the desired look, and ensure that design intent is carried through to the finished label. 

2. How do they ensure consistent quality across SKUs and reorders?

Nothing kills brand trust faster than inconsistency. Your printer should have color management systems, press checks, and data-driven processes that ensure your labels are consistent. 

3. Are they responsive and easy to reach? 

When your brand is on the line, it’s important to be able to speak with a customer service representative who is in-house, knows your project, and works closely with the production team. You want a partner who responds to questions quickly and keeps projects moving. 

4. Do their capabilities match your needs?

Not every printer specializes in every format. Ensure they have experience with the type of label you need, and the materials and embellishments your design calls for. The best way to know for sure is to ask to see samples of similar work they’ve done in your industry. 

5. Are they scalable and flexible as you grow? 

As your product line expands, your printer should be able to scale with you, whether that means running more SKUs, adding embellishments, or offering warehouse programs. Flexibility matters, especially when testing new products or experiencing rapid growth. It’s a good sign if they ask questions about your long-term plans, not just your first order. 

6. Do they act like a vendor or a partner?

A good label printer should act like an extension of your team. They collaborate with your designers, help engineers find compatible materials, and make suggestions for improvement, because they understand that your success is their success.  

Choosing the Right Partner for Custom Labels

At Steinhauser, we believe the label printing process should feel collaborative, not complicated. Whether you need technical guidance, faster turnarounds, or consistent quality across every SKU, we’re here to make sure your custom labels work as hard as your product does. With over 900 years of combined printing experience, our team is here for you at every turn. 

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Most shoppers make purchase decisions fast. Research from the Ehrenberg-Bass Institute shows the average in-store decision takes just 13 seconds, and most online purchases are even faster. These choices are driven by packaging that catches the eye and clearly communicates value.

That means your brand needs to stand out instantly, especially in crowded retail spaces or digital marketplaces. Shrink sleeves offer a unique way to make that impact, and they come with advantages that traditional labels can’t match. 

1. Full Coverage that Makes the Most of Your Design 

With 360-degree coverage, you get more space for branding, messaging, and regulatory info without crowding your label. This format works especially well on curved or contoured bottles, where a flat label can feel forced or limiting. 

2. Custom Fit to Any Size

These labels conform to nearly any container shape, giving you the freedom to focus on unique designs while maintaining functionality. 

3. Built for Durability

Resistant to moisture, scuffing, and fading, they’re ideal for products that experience frequent handling, cold temperatures, and wet environments. 

4. Eco-Friendly Options

Perforated and recyclable material options help meet both functional and eco-friendly packaging goals. 

5. Perfect for Limited Editions and Promotions

Easily update your packaging without costly tooling, making them ideal for seasonal or co-branded releases.

Why Brands Choose Shrink Sleeves

Shrink sleeves are a strategic upgrade for brands that want more impact, flexibility, and durability. Whether you’re looking to refresh an existing product or launch a new SKU, shrink sleeves can help your packaging stand out on the shelf. 

Considering shrink sleeves for your next project? Let’s talk.

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Steinhauser has expanded its label printing capabilities with a new Mark Andy Digital Series HD hybrid press. This investment supports growing customer demand for lower-volume orders, more SKUs, and greater supply chain flexibility. In addition, this press increases our capacity for pressure-sensitive labels and shrink sleeves. 

If your brand is managing rapid growth, limited editions, or a complex mix of SKUs, hybrid label printing can help. It removes common production barriers without compromising color or quality. 

What Hybrid Label Printing Means for Your Brand

Hybrid label printing combines digital and flexographic printing in one press, giving you more flexibility with fewer production constraints.

With the Mark Andy Digital Series HD, you get:

• High-quality graphics at 1200 DPI resolution 

• Expanded color gamut with high-opacity white for consistent, accurate brand color 

• Reduced setup costs with fewer plates and no screen requirements 

• Production flexibility for short runs, seasonal SKUs, and market tests 

As a result, the hybrid printing process streamlines production, enabling efficient runs and removing plate and screen costs. 

Powering What’s Next

Rod Baehner, VP of Operations at Steinhauser, expressed his enthusiasm for the new press: “We were very strategic in our selection of the Mark Andy Digital Series HD Highspeed 1200 press as our entry into the hybrid label manufacturing space. This press will elevate our current digital label portfolio and open future digital opportunities. We expect significant productivity gains by level-loading our flexo workload and utilizing the hybrid capabilities of this asset for lower-volume flexo PSL and shrink sleeve orders. This makes us more agile in responding to our customers’ ever-changing label needs. This acquisition is a win-win for Steinhauser and our customers.” 

CEO Tara Halpin adds, “This investment is about strengthening our partnerships, staying ahead in a competitive market, and ensuring that Steinhauser continues to deliver exceptional quality and service for years to come.” 

Bring Flexibility to Your Packaging Supply Chain with Hybrid Label Printing 

Whether you’re scaling fast or launching seasonal products, the Mark Andy Digital Series HD gives you more flexibility without added complexity. At Steinhauser, we work closely with your team to find the right label solution: one that fits your workflow, meets your standards, and supports your growth. 

Ready to see how hybrid label printing can work for your brand? Get in touch to learn more. 

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We understand that one missed file detail can throw off your schedule. Effective label design takes more than creativity, and small oversights can lead to production issues. 

Here are some of the most common mistakes we see and how to avoid them: 

1. Fonts Not Outlined 

If your fonts aren’t outlined, they may not print correctly. Outlining converts text into vector shapes, so it looks exactly how you designed it, no matter what fonts your printer has installed.

2. Inconsistent SKUs 

Variations between SKUs, like layout shifts or mismatched elements, can cause confusion during production and lead to costly errors. Keep designs consistent across product lines. 

3. Missing Bleed Lines 

Without bleed, even slight shifts during trimming can leave white edges on your label. Extend your design at least 1/16” beyond the die line to ensure a seamless print. 

4. No White Ink Builds on Clear Labels 

If you’re printing on clear or metallic material, placement of white ink is essential. A “white flood” (typically two layers) behind your artwork ensures opacity and helps prevent pricing surprises. 

5. Low-Resolution Images 

Blurry or pixelated labels are often the result of low-resolution artwork. Make sure all files are created at 300 DPI for sharp, high-quality results. 

6. Missing Support Files 

Linked or embedded images should always be included when you send your artwork. These files should also be 300 DPI to maintain print quality. 

Designing labels for print doesn’t have to be overwhelming.

At Steinhauser, we’re your partner from the very beginning — not just printing your files but working with you to make sure your label design is truly press-ready. We provide clear guidelines and catch potential issues before production starts, so your design looks exactly how you envisioned. Need additional support? That’s what we’re here for. 

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Printing terms can be confusing, especially if you don’t use them every day. Whether you’re reviewing packaging proofs or sitting in on a press check, it’s easy to get lost in the lingo. This guide breaks down frequently misunderstood printing terms so you can feel more confident asking questions, giving feedback, and getting the results your brand needs.

Corona Treatment

What it means: 
Corona treatment is a surface modification process used on non-porous substrates like films. Essentially, it increases the material’s surface energy so that inks adhere better. 

Why it matters: 
Without it, your ink may bead up or flake off. Therefore, it’s a critical step, especially in shrink sleeves. 

Trapping

What it means: 
In printing, trapping involves creating a slight overlap between adjacent colors or elements to avoid visible gaps due to minor registration shifts on press. 

Why it matters: 
That tiny overlap can be the difference between a crisp label and one that looks misaligned. 

Stepping

What it means: 
Stepping is the process of duplicating your design multiple times across the width of a printing plate or digital layout to match die-cutting and substrate width.  

Why it matters: 
This technique maximizes efficiency and material usage while aligning with tooling and die lines. As a result, you save both time and materials.

Spot Color vs. Process Color

Spot Color: 
These are pre-mixed, solid inks (think Pantone or PMS colors) used for precise brand color consistency. 

Process Color: 
This uses a combination of CMYK inks to create a wide range of colors or images via blending. 

Common confusion: 
Designers may assume CMYK can replicate brand colors perfectly, but there are limits. Spot colors offer tighter control, which is especially important for logos and critical brand elements. 

Distortion

What it means: 
In shrink sleeve printing, distortion refers to manipulating artwork in the prepress phase so that once the film shrinks to fit a container, the design looks normal. 

Why it matters: 
If you don’t pre-distort the artwork, your logo might end up warped or unreadable after application. 

Anilox Roller vs. Plate Cylinder

Anilox Roller: 
A ceramic roller that meters and delivers a precise amount of ink via engraved cells. 

Plate Cylinder: 
Holds the actual printing plate that transfers the inked image to the substrate. 

Common confusion: 
Many assume the anilox does the printing. In reality, it’s the inky middleman. 

Turn Bar

What it means: 
A device used in web (roll-to-roll) printing that flips the material over or changes its direction while it’s moving through the press, without cutting or stopping the web. It allows you to print on both sides of the material (front and back) in a single pass.

Why it matters: 
The turn bar isn’t part of the print station itself, which means it’s often forgotten. Still, it’s essential for two-sided and adhesive side printing. 

Surface Varnish (Shrink Sleeves)

What it means: 
On shrink sleeves, typically all ink is printed on the subsurface of the film, meaning it’s reverse printed so that it is on the inside of the sleeve. When surface varnish is applied to the outside of the sleeve, it adds a tactile finish like matte, grit, or a raised texture effect. 

Why it matters: 
Surface varnish is the part your customer sees and touches. It’s a key element of shelf appeal. 

Understanding these printing terms empowers designers, marketers, and brand owners to make smarter decisions about packaging. The more you know, the better you can communicate your vision and get the results your brand deserves. 

Need help translating your brand into print? We speak fluent “printer”, so you don’t have to. 

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For 120 years, Steinhauser has been a printing company, a trusted supplier, and a proud member of the Greater Cincinnati and Northern Kentucky community. Since our founding in 1905, our business has navigated economic shifts, embraced technological advancements, and remained committed to quality. Being a privately held company has allowed us the freedom to stay true to our values, make strategic long-term investments, and focus on what truly matters—our employees, customers, and community. As we mark this incredible milestone, we’re taking a moment to reflect on where we’ve been, celebrate how far we’ve come, and look ahead with excitement for what’s next. 

120 Years of Innovation at Steinhauser

Before we became a leader in label printing, Albert Steinhauser built the business on a foundation of precision and quality. One of his most notable achievements was the printing of government bonds, which helped shape the company we are today. 

What’s been the secret to our success for more than a century? It all comes down to our people and our commitment to continuous improvement. We’ve never been content standing still. Wilbur Steinhauser, the second-generation owner, used his creative marketing skills to advance the company forward. Steinhauser quickly became known for specialty finishing and a trusted trade partner in the commercial printing sector under his leadership. Wilbur also took the initial step into printing packaging by supplying soap end bands for the Andrew Jergens Company. 

Robert Steinhauser, third-generation owner, made investments to grow the business with offset printing as well as strategically investing in waterless offset technology to support in-mold needs of existing customers. Tara Halpin and Trevor Steinhauser continued the family legacy as fourth-generation owners by also embracing innovation—investing in cutting-edge printing technology to provide our customers with prime label solutions. By staying true to our values while adapting to industry changes, we’ve built long-lasting relationships with customers and suppliers, positioning us for continued growth and innovation. 

Beyond technology, it’s our leadership and team that truly drives us forward. Smooth generational transitions and a culture rooted in integrity, collaboration, and mentorship have been the backbone of our longevity. Our employees grow their careers here. With 50% of our management team being women, we’re proud to foster diverse and dynamic leadership that reflects the strength of our company. 

Sustainable Growth and a Bright Future 

Listening to our customers’ needs and supporting their growth as a trusted supply chain partner is at the forefront of our strategy. By investing in new technology, we continue to expand our capabilities, offering high-quality label solutions while improving efficiency and reducing waste. We proudly serve a diverse customer base across Beverage, Spirits, Personal Care, and Household markets, including global brands—demonstrating how a locally rooted business can have a far-reaching impact. 

A Legacy of Community Commitment

At Steinhauser, we believe in giving back to the community that has supported us for generations. That’s why kindness and generosity are ingrained in our culture. 

Over the years, Steinhauser leaders have also actively contributed to the region’s development through board memberships and civic engagement. Our third-generation owner, Robert Steinhauser, dedicated his time and expertise to organizations such as the Brighton Center, Wood Hudson Cancer Research, Evergreen Cemetery, and the Lions Club of Ft. Thomas. Today, our fourth-generation leader, Tara Halpin, carries on this tradition by serving on the BE NKY Economic Development Board. She has also served on the Project Development Board for the Campbell County Courthouse and the Southern Advisory Committee of the local GMA Region Board. As a long time WBENC-Certified Women’s Business Enterprise, Steinhauser is committed to supporting and uplifting women-led businesses.

Through quarterly employee-led initiatives, we rally together to raise funds, collect goods, and volunteer for local nonprofits such as Brighton Center, Henry Hosea House, Emergency Shelter of NKY, and St. Paul’s Food Pantry. Our Annual Pancake Breakfast, a cherished tradition, brings employees together over a morning feast while generating donations to support local charities. We’re also passionate about education and workforce development, engaging in career fairs and giving Newport High School students hands-on experience in manufacturing. Whether it’s supporting community projects like ReNewport or participating in the Greater Cincinnati Buddy Walk, we’re always looking for ways to make a difference. 

Looking Ahead to the Next 120 Years at Steinhauser

As we celebrate 120 years of printing at Steinhauser, we can’t help but feel a deep sense of gratitude. We’re incredibly proud of the legacy we’ve built, the amazing people who have been part of this journey, and the bright future that lies ahead. This milestone is a celebration of our commitment to innovation, our hardworking team, and the incredible community that has supported us along the way. To our employees, customers, and community—thank you for being part of the Steinhauser journey. Here’s to another century of growth, connection, and making a lasting impact! 

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