CASE STUDY: POO-POURRI
Company Overview: Poo-Pourri has become a household name in the scent market due to their clever formulations for bathroom ‘problems’ and quirky marketing. In the ever-competitive household market – innovation is necessary to catch the consumer’s eye – and new product lines and scents are the name of the game.
Challenge: Develop the most eye catching, glittery, over the top product decoration they have ever done. Never one to back down from a challenge, Steinhauser got to work to develop the vision of their marketing team.
Solution: After evaluation and testing of several complex foils, holographic dot foil was selected but we didn’t stop there. The main color needed something extra — the Poo-Pourri team didn’t just want tactile varnish which would give dimension in hand. They wanted to command more attention to the product. The question was asked – can we add glitter to the tactile? Our answer was – ‘we’ve never done it before but we can try’. After several R&D trials to narrow down the best glitter, density, and thickness – we settled on a holographic silver dot.