Company Overview: Second Sight Spirits is a small distillery in Ludlow, KY that is committed to producing quality small batch spirits. Sons of Joe was a brand born out of friendship with the distillery and local design firm, Neltner Small Batch. NSB is owned and worked by Keith Neltner whose family has owned and worked land in Northern Kentucky for over a century.
Challenge: The distillery wanted to pay tribute to the generations of farmers that grow the corn and also convey the craftsmanship at their distillery and their commitment to quality spirits.
Solution: A full coverage shrink sleeve was chosen to give enough real estate to tell the story of the Neltner family. Tactile varnishes were used on the surface of the sleeve with spot matte varnish to highlight the branding as well as metallic foils on the sub-surface to add dimension.