Steinhauser has expanded its label printing capabilities with a new Mark Andy Digital Series HD hybrid press. This investment supports growing customer demand for lower-volume orders, more SKUs, and greater supply chain flexibility. In addition, this press increases our capacity for pressure-sensitive labels and shrink sleeves.
If your brand is managing rapid growth, limited editions, or a complex mix of SKUs, hybrid label printing can help. It removes common production barriers without compromising color or quality.
What Hybrid Label Printing Means for Your Brand
Hybrid label printing combines digital and flexographic printing in one press, giving you more flexibility with fewer production constraints.
With the Mark Andy Digital Series HD, you get:
- High-quality graphics at 1200 DPI resolution
- Expanded color gamut with high-opacity white for consistent, accurate brand color
- Reduced setup costs with fewer plates and no screen requirements
- Production flexibility for short runs, seasonal SKUs, and market tests
As a result, the hybrid printing process streamlines production, enabling efficient runs and removing plate and screen costs.
Powering What’s Next
Rod Baehner, VP of Operations at Steinhauser, expressed his enthusiasm for the new press: “We were very strategic in our selection of the Mark Andy Digital Series HD Highspeed 1200 press as our entry into the hybrid label manufacturing space. This press will elevate our current digital label portfolio and open future digital opportunities. We expect significant productivity gains by level-loading our flexo workload and utilizing the hybrid capabilities of this asset for lower-volume flexo PSL and shrink sleeve orders. This makes us more agile in responding to our customers’ ever-changing label needs. This acquisition is a win-win for Steinhauser and our customers.”
CEO Tara Halpin adds, “This investment is about strengthening our partnerships, staying ahead in a competitive market, and ensuring that Steinhauser continues to deliver exceptional quality and service for years to come.”
Bring Flexibility to Your Packaging Supply Chain with Hybrid Label Printing
Whether you’re scaling fast or launching seasonal products, the Mark Andy Digital Series HD gives you more flexibility without added complexity. At Steinhauser, we work closely with your team to find the right label solution: one that fits your workflow, meets your standards, and supports your growth.
Ready to see how hybrid label printing can work for your brand? Get in touch to learn more.
Found this useful? Join our monthly newsletter for practical tips, updates, and a behind-the-scenes look at Steinhauser. No spam, ever.