Challenges
-Establish an eye-catching label that could be produced efficiently, consistently, and economically, in various sizes
-Achieve recognition and confidence among suppliers as a premium brand
-Switch label type to ease application process
-Dedicate time to the growing packaging demands from their expanding supplements line
Solutions
-Metallic film substrate was used to give a reflective foil look
-Digital and flexographic printing were utilized to optimize the short and long print runs for various sizes and products
-A dedicated customer service representative was assigned to the account so all details and communications were managed by one person
-Instituted a pricing grid for ease of ordering
Results
-14% growth in sales (2012)
-Increased brand recognition and trust among suppliers and customers
-Better representation of the quality product inside the package
-Speed to market achieved due to set pricing and proactive customer service
-More time for brand owners to focus on core business issues with Steinhauser supporting their packaging needs
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