6 Common Label Design Mistakes and How to Avoid Them

Side-by-side comparison of a customer’s original label design file and the final printed version after Steinhauser corrected setup issues for print.

We understand that one missed file detail can throw off your schedule and cost you time. Effective label design takes more than creativity, and small oversights can lead to production issues. 

Here are some of the most common mistakes we see and how to avoid them: 

1. Fonts Not Outlined 

If your fonts aren’t outlined, they may not print correctly. Outlining converts text into vector shapes, so it looks exactly how you designed it, no matter what fonts your printer has installed.

2. Inconsistent SKUs 

Variations between SKUs, like layout shifts or mismatched elements, can cause confusion during production and lead to costly errors. Keep designs consistent across product lines. 

3. Missing Bleed Lines 

Without bleed, even slight shifts during trimming can leave white edges on your label. Extend your design at least 1/16” beyond the die line to ensure a seamless print. 

4. No White Ink Builds on Clear Labels 

If you’re printing on clear or metallic material, placement of white ink is essential. A “white flood” (typically two layers) behind your artwork ensures opacity and helps prevent pricing surprises. 

5. Low-Resolution Images 

Blurry or pixelated labels are often the result of low-resolution artwork. Make sure all files are created at 300 DPI for sharp, high-quality results. 

6. Missing Support Files 

Linked or embedded images should always be included when you send your artwork. These files should also be 300 DPI to maintain print quality. 

Designing labels for print doesn’t have to be overwhelming.

At Steinhauser, we’re your partner from the very beginning — not just printing your files but working with you to make sure your label design is truly press-ready. We provide clear guidelines and catch potential issues before production starts, so your design looks exactly how you envisioned. Need additional support? That’s what we’re here for. 

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