Most shoppers make purchase decisions fast. Research from the Ehrenberg-Bass Institute shows the average in-store decision takes just 13 seconds, and most online purchases take even less time. These choices are driven by packaging that catches the eye and clearly communicates value.
That means your brand needs to stand out instantly, especially in crowded retail spaces or digital marketplaces. Shrink sleeves offer a unique way to make that impact, and they come with advantages that traditional labels can’t match.
1. Full Coverage that Makes the Most of Your Design
With 360-degree coverage, you get more space for branding, messaging, and regulatory info without crowding your label. This format works especially well on curved or contoured bottles, where a flat label can feel forced or limiting.
2. Custom Fit to Any Size
These labels conform to nearly any container shape, giving you the freedom to focus on unique designs while maintaining functionality.
3. Built for Durability
Resistant to moisture, scuffing, and fading, they’re ideal for products that experience frequent handling, cold temperatures, and wet environments.
4. Eco-Friendly Options
Perforated and recyclable material options help meet both functional and eco-friendly packaging goals.
5. Perfect for Limited Editions and Promotions
Easily update your packaging without costly tooling, making them ideal for seasonal or co-branded releases.
Why Brands Choose Shrink Sleeves
Shrink sleeves are a strategic upgrade for brands that want more impact, flexibility, and durability. Whether you’re looking to refresh an existing product or launch a new SKU, shrink sleeves can help your packaging stand out on the shelf.
Considering shrink sleeves for your next project? Let’s talk.
Found this useful? Join our monthly newsletter for practical tips, updates, and a behind-the-scenes look at Steinhauser. No spam, ever.